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What is Research For?
Problems with some approaches
- Some linguistically-oriented approaches tend to start in the wrong place
- theorise the text linguistically, but then make claims about the social
- eg Fairclough's lack of principles of recognition for 'discourse' or 'genre'
- eg Kress: 'sign' is motivated by social position, but neither motivation nor social position is theorised
- Nothing about 'mode' or the 'medium' necessarily suggests (or, far less, produces) changes in power:
- you can read the IoE website (or the paper prospectus) however you like, but you cannot change the courses or students' grades
Fairclough, N. (1995). Media Discourse. London, Edward Arnold.
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