Data Analysis Strategies

Martin the Tiger: a semiotic analysis

  • Martin is not labelled, but surrounded by a narrative: a public domain recontextualising of a breeding programme as a love story

  • Incoherence in the text with respect to the location of authority:

    • appeal to reader's principles of evaluation

      • interpellation of the European reader

      • alienation of the Oriental exploiter

      • sentimental affiliation to beautiful and feeling animals

        • public domain romantic anthropomorphisation

    • that is, this is constituted as an exchange text: principles of evaluation handed over to the audience

from: Martin2

to: Martin4