the theoretical and empirical fields of research, paul dowling, school of culture language and communication institute of education university of london

Mode of Signification: Results

mean page coverage by iconic mode
- G1 to G8: exchange of cartoons for photos
  - So, increasing localising strategies
- But, we can also reinterpret 'cartoon' as having high modality in relation to children's popular literature and TV
- Photos in G8 mostly concern domestic settings
- So, G1 to G8 represents an exchange in localising from children's popular culture to domesticity
NB Dialogue here between quantitative and qualitative analysis
Y1 to Y5: reduction in iconic mode indicates a decrease in localising strategies


	Data Analysis Strategies Mode of Signification: Results mean page coverage by iconic mode G1 to G8: exchange of cartoons for photos So, increasing localising strategies But, we can also reinterpret 'cartoon' as having high modality in relation to children's popular literature and TV Photos in G8 mostly concern domestic settings So, G1 to G8 represents an exchange in localising from children's popular culture to domesticity NB Dialogue here between quantitative and qualitative analysis Y1 to Y5: reduction in iconic mode indicates a decrease in localising strategies from: mode of signification to: mode of signification results 2