the theoretical and empirical fields of research, paul dowling, school of culture language and communication institute of education university of london

Sampling Strategies

Sampling describes the relation between the data set and the actual or notional universe of possible data
In analysis, we may also need to sample from a data set
Clarity on sampling strategies is crucial in respect of generalising
Need to be aware of bias (eg Labov's use of the phone directory as a sampling frame)

Labov, W. (2001). Principles of Linguistic Change Volume 2: social factors. Malden, Blackwell.


	Operationalising Research Sampling Strategies Sampling describes the relation between the data set and the actual or notional universe of possible data In analysis, we may also need to sample from a data set Clarity on sampling strategies is crucial in respect of generalising Need to be aware of bias (eg Labov's use of the phone directory as a sampling frame) from: contrasting cases to: opportunity sample Labov, W. (2001). Principles of Linguistic Change Volume 2: social factors. Malden, Blackwell.