the theoretical and empirical fields of research, paul dowling, school of culture language and communication institute of education university of london

What is Research For?

Two elephants: 1, 2

Kress refers to the two elephants as signs

Logic 1	Logic 2
writing	image
empty of meaning	full of meaning
temporal	spatial
linear	non-linear

But:
- sign = invocation of an already established (ie mythologised) system
- text = articulation of signs as an instance or utterance or event
- the elephants are texts, not signs

from: elephants