Session 2: 18th January Room 822
- Literacy in the New Media Age
- Gunther Kress
Objectives
- Introduce / develop the notion of the multimodal text
- Introduce some theoretical concepts around multimodality
- Consider the question of the 'facilities' of new screens in the environment of multimodal representation
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- Essential Preliminary Reading
- Essential Preliminary Reading
- Kress, G. (2003). Literacy in the New Media Age. London: Routledge. Chapter 4
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- Additional Reading
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- Kress, G. Jewitt, C., Ogborn, J. & Tsatsarelis, C. (2001). Multimodal Teaching and Learning. London: Continuum. Chapter 4.
- Kress, G. & van Leeuwen, T. (1996). Reading Images: the grammar of visual design. London: Routledge; Introduction & Chapter 1.
- Kress, G. & van Leeuwen, T. (2002). Multimodal Discourse. London: Arnold. Introduction
- Kress, G. Jewitt, C., Ogborn, J. & Tsatsarelis, C. (2001). Multimodal Teaching and Learning. London: Continuum. Chapter 4.
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- Preliminary Activity
- Preliminary Activity
- Preliminary activities: Consider the relative uses / functions of the different modes in any one multimodal text; consider anyone multimodal text using the new screens - a CD Rom, a website, a video game - and reflect on the relative roles/uses/functions of the different modes
- Aisha Rabbani's Powerpoint presentation from 2005 is here
Coursework Title
- Provide a multimodal description and analysis of either a website, or (part of a ) CD ROM which relates to your professional or other interests. Bear in mind the notion of Design both from the producer's and the 'reader's' perspective, and, 'standing behind' and motivating design-decisions, the idea of rhetoric.