… there are eleven ‘entry points’, which themselves respond to or perhaps reflect the interests of potential ‘visitors’ […] The significant point […] is that ‘reading’ is now a distinctly different activity to what it was in the era of the traditional page. Reading is the imposing of the reader’s order on this entity, an order which, while of course responding to what is here, derives from criteria of the reader’s interest, disposition and desire. This is reading as ordering. Even when I have decided to enter via a category on the menu, it is my choice which category I choose to enter. (Kress, 2003; p. 138)