- 'digital divide': the exclusion of particular social groups from internet and other digital technologies, in particular, the apparent exclusion of the 'senior' age group
- focus on 'exclusion' other than for economic reasons
- from the theoretical field:
- they want to explore a community to see how it works, this suggests an ethnographic study:
- extended
- variety of methods of data collection including:
- naturalistic (intervention minimised)
- emphasises the specificity of the case
- ethnography generally contributes to knowledge by the accumulaiton of case studies and the development of theory